Midwest Manufacturing Website
Brand Expansion and website updated with the goal of turning their home site into a one stop shop for their multiple product sites.
Scope:
Web Design
Web Development
Overview
Midwest Manufacturing is a subsidiary company of Menards. Midwest handles all the manufacturing for the Menards products and has about 8 sub brands underneath them that provide specific expertise and knowledge for that specific product area.
Each sub brand has its own dedicated website made to streamline the buying process and provide a one stop shop for all product related information. The goal of the Midwest Manufacturing site was to serve as the link between all of these more specialized sites.
Design Process
The goal of the Midwest site being a connecting point for all the brands also came with the problem of trying to keep the importance of the parent brand alive without it unintentionally just become the "links site". In order to combat this Midwest Manufacturing put more of its focus into providing information about itself and creating shortcuts for the most commonly used services as a way to make the guest's journey easier.
Midwest Manufacturing was also able to dedicate more attention to its career page as a way to showcase the various opportunites that they provided not only with them but also any of their sub brands.
Midwest Manufacturing was also able to dedicate more attention to its career page as a way to showcase the various opportunites that they provided not only with them but also any of their sub brands.
